Whether keeping the dark side at bay, playing as Darth Vader, or navigating Luke Skywalker through the galaxy, Star Wars Bloxels helps kids bring the stories they imagine to life through a build-and-play platform that uses brightly colored building blocks to create and share games. Star Wars Bloxels is available today here and at retailers nationwide for $49.99. Already used as a fun tool in classrooms to help kids understand the basics of coding, and brought into homes by parents who want to help prepare their young ones for the tech-focused careers of tomorrow, the new line of Bloxels is going to make technology and programming even more fun and accessible than ever. Bloxels provides kids with a highly-accessible video game creation platform where they get to act as the game designer, artist, storyteller, publisher and player, giving them a fun introduction to the world of video game development. LOS ANGELES, CA-November 15, 2017-Mattel, Inc. (NASDAQ: MAT) and Pixel Press today, in collaboration with Lucasfilm, announced the introduction of Star Wars™ Bloxels®, letting curious-minded and creative young Jedi create their own video games in a galaxy far, far away with their favorite characters and stories. MATTEL LAUNCHES STAR WARS™ BLOXELS® FOR ASPIRING YOUNG JEDI AND VIDEO GAME DEVELOPERS-IN-TRAININGįans Can Embrace the Force and Learn the Basics of Programming and Coding by Creating Their Very Own Video Games Using the Bloxels Blocks Beginning Today
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